• Dura Products Master Catalog
  • Dura Products Master Catalog AG Section
  • Dura Products Master Catalog DEF Section

Project Description

PROBLEM: Client had a catalog for each category of their products: AG and DEF. They were flimsy, tore easily, text heavy, non-user friendly and had a cheesy disposition.

SOLUTION: An all-in-one, durable, tabbed, streamlined and consolidated annual catalog. Image focused with updated product photography and less text resulted in a sophisticated, more legible and lighter feel.

UPDATE: Received praise from consumers and distributors at the 2016 Farm Machinery Show in Lexington, Kentucky. Many statements made on the ease of use and Dura now comes across more professional.

Project Details